Light Laces add high-impact visibility to every run.

To help support runners training for the Melbourne Marathon, we designed Light Laces to make you visible without changing your stride. A lightweight, weather-friendly glow that threads through any shoe, switches on in seconds, and holds through long kilometres. We produced them in Bupa blue with a discreet safety message, then partnered with run clubs and physio partners to hand them out during evening sessions. The result: runners felt seen, cars noticed, and Bupa showed up in the moments that matter- turning night training into a small, shared halo.