Bringing NFL energy to the everyday.

Working alongside the NFL and Mitchell & Ness, 2045 launched the ‘Stars & Text’ capsule. Using the fire of American football to add unrivalled energy to life’s most mundane moments. Influencers Happy Allan and Chocs Chat assumed the roles of our commentary team, bringing the heat of the booth to mowing in the backyard. A truly integrated fashion launch spanning everything from TVC and OOH to digital and retail.